Josue Fernando Reyes
Senior Design Researcher, Master’s in HCI
A bit about me...
I'm a mixed-methods UX Researcher with a unique blend of empathy and technical prowess. My foundation in Human-Computer Interaction, information science, and psychology gives me a distinctive lens to approach complex problems.
Whether it's developing custom data visualization tools to expose hidden pain points or streamlining complex service blueprints in Excel to drive efficiency, I thrive on building tools and processes that not only uncover nuanced user insights but also directly enable teams to deliver intuitive, impactful experiences that move products forward.
Projects
Office of Management & Budget
Usability Testing
Development
Beyond Research: Rebuilding a Toolkit
How my user-centered rebuild of a complex government tool turned stakeholder skepticism into widespread enthusiasm and delivered a validated path to reducing citizen burden.
Meta
User Interviews
Concept Testing
Exploring Creator Convo Needs
How my two-phase research provided the foundational insights and concept validation needed to de-risk a major design sprint and shape new creator tools.
Computershare
Interviews
Customer Call Listening
Humanizing Third-Party Callers
How my research gave a voice to an underserved user group, using powerful personas and storytelling to drive the prioritization and redesign of a critical service.
Clorox
Card Sorting
Tree Testing
Redesigning Product Filters
How my research into consumer mental models drove the redesign of the Clorox.com product filters, creating a more intuitive user-centered experience.
My philosophy is simple:
I'm a human-centered problem-solver. By blending deep empathy with versatile research and design skills, I craft intuitive, joyful, and impactful products that connect user insights directly to strategic solutions.
I built this portfolio using Figma Sites, ask me how.
© Josue Reyes 2025
Josue Fernando Reyes
Senior Design Researcher, Master’s in HCI
A bit about me...
I'm a mixed-methods UX Researcher with a unique blend of empathy and technical prowess. My foundation in Human-Computer Interaction, information science, and psychology gives me a distinctive lens to approach complex problems.
Whether it's developing custom data visualization tools to expose hidden pain points or streamlining complex service blueprints in Excel to drive efficiency, I thrive on building tools and processes that not only uncover nuanced user insights but also directly enable teams to deliver intuitive, impactful experiences that move products forward.
Projects
Office of Management & Budget
Usability Testing
Development
Beyond Research: Rebuilding a Toolkit
How my user-centered rebuild of a complex government tool turned stakeholder skepticism into widespread enthusiasm and delivered a validated path to reducing citizen burden.
Meta
User Interviews
Concept Testing
Exploring Creator Convo Needs
How my two-phase research provided the foundational insights and concept validation needed to de-risk a major design sprint and shape new creator tools.
Computershare
Interviews
Customer Call Listening
Humanizing Third-Party Callers
How my research gave a voice to an underserved user group, using powerful personas and storytelling to drive the prioritization and redesign of a critical service.
Clorox
Card Sorting
Tree Testing
Information Architecture
Redesigning Product Filters
How my research into consumer mental models drove the redesign of the Clorox.com product filters, creating a more intuitive user-centered experience.
My philosophy is simple:
I'm a human-centered problem-solver. By blending deep empathy with versatile research and design skills, I craft intuitive, joyful, and impactful products that connect user insights directly to strategic solutions.
I built this portfolio using Figma Sites, ask me how.
© Josue Reyes 2025
Josue Fernando Reyes
Senior Design Researcher, Master’s in HCI
A bit about me...
I'm a mixed-methods UX Researcher with a unique blend of empathy and technical prowess. My foundation in Human-Computer Interaction, information science, and psychology gives me a distinctive lens to approach complex problems.
Whether it's developing custom data visualization tools to expose hidden pain points or streamlining complex service blueprints in Excel to drive efficiency, I thrive on building tools and processes that not only uncover nuanced user insights but also directly enable teams to deliver intuitive, impactful experiences that move products forward.
Projects
Office of Management & Budget
Usability Testing
Development
Beyond Research: Rebuilding a Toolkit
How my user-centered rebuild of a complex government tool turned stakeholder skepticism into widespread enthusiasm and delivered a validated path to reducing citizen burden.
Meta
User Interviews
Concept Testing
Exploring Creator Convo Needs
How my two-phase research provided the foundational insights and concept validation needed to de-risk a major design sprint and shape new creator tools.
Computershare
Interviews
Customer Call Listening
Humanizing Third-Party Callers
How my research gave a voice to an underserved user group, using powerful personas and storytelling to drive the prioritization and redesign of a critical service.
Clorox
Card Sorting
Tree Testing
Information Architecture
Redesigning Product Filters
How my research into consumer mental models drove the redesign of the Clorox.com product filters, creating a more intuitive user-centered experience.
My philosophy is simple:
I'm a human-centered problem-solver. By blending deep empathy with versatile research and design skills, I craft intuitive, joyful, and impactful products that connect user insights directly to strategic solutions.
I built this portfolio using Figma Sites, ask me how.
© Josue Reyes 2025